How Florida Citrus is Marketed and Sold to Consumers Both Domestically and Internationally
Florida citrus is marketed and sold to consumers both domestically and internationally through various channels. In the domestic market, Florida citrus is sold through supermarkets, grocery stores, and other retail outlets. The Florida Department of Citrus also promotes Florida citrus through advertising and public relations campaigns to increase consumer awareness and demand.
In the international market, Florida citrus is exported to countries around the world through a network of international distributors and importers. The Florida Department of Citrus also works to promote Florida citrus in international markets by participating in trade shows and other marketing events. Additionally, the department works with the USDA and other government agencies to ensure that Florida citrus meets the import requirements of other countries.